Luiz Inácio Lula da Silva

5 October 2026

Lula shakes up his campaign ahead of Brazil runoff

Lula made changes to his presidential campaign ahead of the runoff against Flávio Bolsonaro. The move came as Bolsonaro reached for more support ahead of Brazil's election runoff. [1] [2]

Bad The shake-up is proportionate to a runoff, but Lula cited no data and retooled for the news cycle, serving his own campaign interest.

Instead: I would have held the campaign line until polling or internal data identified a specific weakness, not reacted to Bolsonaro's outreach.